The maiden edition of the Creative Awards was formally presented to the general public on Friday, April 21, 2006 at the Lagos Sheraton Hotel & Towers, Ikeja while the Creative Awards Seminar and Exhibition was held on Thursday, March 9, 2006 at the Sheraton Hotel & Towers, Ikeja, Lagos.
As a follow up to the first edition and in line with global practices, the Executive Board of the Association constituted a management board called LAIF Management Board (LMB) to take over the function of planning committee with a membership life span of three (3) years. This is to ensure stability in planning and coordination of the event as well as empower them to implement a long term plan for the success of the programme.
The seminar offers a unique learning experience as well as provides an in-depth insight into key marketing and marketing communications challenges. It is targeted at the senior executives of the advertising, media and marketing industry.
The Pre-Awards party is an item on the list of the LAIF Awards activities. It encourages the younger generation to participate in the celebration of great ideas as well as provide a platform for inter agency interaction.
This category is aimed at promoting excellence in brand strategy development as well as encourages craftsmanship in young practitioners. Participants of this category are young practitioners less than 30 years of age, working within a recognized advertising organization.
The LAIF Awards Dinner convenes captains of industry, business leaders and policy makers alike where Awards are given to winners who performed creditably in the marketing communications industry.