Our History
Lagos Advertising & Ideas Festival (LAIF) is the brain child of the Association of
Advertising Agencies of Nigeria (AAAN). The Awards came on stream in 2006. The
maiden edition was held on Friday, June 9th, 2006 at the Expo Hall, Eko Hotel &
Suites, Lagos.
LAIF seeks to recognize creative excellence, help to improve the quality of creative
craft and to promote the spirit of healthy competition, applying global best practices.
Objectives of the Award:
Reward and recognition of creativity.
Promotion of excellence in brand development strategies.
Launch of West Africa's creative potentials in international circles.
Creation of an avenue for celebration of great ideas.
Recognition of marketing excellence.
