X3M Marketing Ideas Limited
Algafen Pounding
Campaign description
I feel like there is someone pounding yam in my head“, “I feel like a town-crier is ringing bells in my head”… Nigerians often use the hard-hitting functions of daily life to describe serious headaches. This series of ads illustrates some of the most common descriptions of migraines, thus showing that Algafen gives relief against the most serious of headaches.
Credits
Chief Creative Officer: Steve Babaeko
Creative Director: Mike Miller
Deputy Creative Director: Anthony Wolve
Art Director: Macdonald Iheme, Abisoye Odewole, Sodiq Sheu
Illustrator: Sodiq Sheu
Copywriters: Olumide Aganga, Kelechi Uduma
Brand Managers: Victoria Buzube, Vivian Obiano