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Campaign description

The radio jingle spotlights the brand into the frenzy, hip and viby zone of the Gen Z audience, it encapsulates the brand offering in a unique blend that attracts its listeners. The campaign was created to get Tetmosol into the bullseye of current trends far from the “old and ancient” look and feel that has been ascribed to it.

Credits

Creative Director: Bamidele Ariyo Copywriter: Oladimeji Olushola, Osanyibi Kolapo Art Director: Mgbeokwi Richard Account Managers Strategy and Planning: Tolulope Alawode, Mary Ogundeji