Arla Dano Go-For-It Radio Jingle

Through emotional branding, the “GO FOR IT!” campaign aims to evoke specific feelings to ensure Arla Dano products are meaningful to the target audience. The key objectives were • To build a strong emotional connection with the target audience • Strategically position Arla Dano as an enabler and caregiving brand • Further buttress the brands' philosophy and essence, inner strength. The campaign cleverly highlights relatable stories of the average Nigerian who faces setbacks and are confronted with daily struggles.