ARM Appreciated TVC

Given the decline in the growth trajectory of the pensions industry, the transfer window which allows clients transfer their existing RSAs from PFA to another was set to launch early 2021 and ensuring the attraction of high-value clients has never been more crucial. Our brief was to create a transfer window campaign that will separate ARM from noise once the transfer window opens and also a video that portrays the human side of the business with an aim to deepen the relationships with their clients. Using the football transfer window as an analogy, we showed how ARM lets you be the star in your retirement story.