Imaginarium Marketing Communications
Cake
Campaign description
A communication designed to influence SCB customers to invest in Federal Government Bonds with as little as N100,000 and enjoy robust interest. Our approach involved showing customers that they could make the most of their money in the bank without losing their capital. Our visuals employed the use of food based on the insight that Nigerians spend most of their income on this.
Credits
Copywriter - Ugochukwu Isreal
Art Director - Olayiwola Akerele