Calypso Bottle Redesign

Calypso Coconut Liqueur has been around for decades as one of Grand Oak’s leading products in the market. With the evolution of the market, Grand Oak decided it was time to rebrand and redesign the product, however, without losing the nostalgic touch and preference of its consumers but also appealing to their new generation of drinkers. Introducing the new Calypso Coconut Bottle, as designed by the agency to bridge generations of loyal consumers yet position the calypso culture for the future.