Celebrating 60 Years Together

The Jameson brand has always championed togetherness, with the Nigerian Alte community at the center of communications over the years. In 2020, with the pandemic and other events shaking the world, the message of togetherness needed more emphasis than ever before. Most importantly, as it was the year of Nigeria’s 60th independence anniversary. For a special Independence promotion Jameson pack, we created an iconic, collectors’ worthy design, brilliantly bringing together over 120 Nigerian tribes, in a way that reignites unity and patriotism amongst whiskey drinkers.