CLICKBAIT

Leading to the exposure of the material, the Nigerian youths organically staged a faceless national protest demanding an end to the dreaded Special Anti-Robbery Squad (SARS) which also inspired conversations around ending impunity, reforming the police which also spiraled to a call to end bad governance. This being a move in the right direction was hijacked; falsified information, parody accounts, and impostors gave the protest a different face by insinuating events that never happened, provoking people to anger, fear, depression, and the possibilities of suicide. The agency was tasked with creating a communication campaign that will address this challenge, get people to verify every information, and be more analytical on social media.