Devon King's Food World Cup

Campaign description

The World Cup 2022 was an opportunity for countries and brands to showcase their flair and products. However, it would cost one kidney and two toes to be a top-tier sponsor. So how do we latch onto the World Cup without earning the wrath of the copyright gods of FIFA? We selected 32 dishes from the World Cup qualifying countries and pitted them head-to-head While eyes were focused on the field of play, we were able to steal some of them for the field of cooking, keeping Devon King’s on the hearts and minds of its TA

Credits

Creative Director: Kayode Olowu Digital Strategist: James Makinde Art Director: Glover Oladapo Art Director: Orogun Micheal Copywriter: Adedamola Adesanya Account Manager: Amarachi Okechukwu