EKU ISE - OMOLUABI INSIDE OUT

Building on the success of the “Eku Ise 1.0” campaign, the sequel “Eku Ise - Omoluabi Inside-out ” campaign was created to further drive the message of consumer recognition and deepen brand affinity. The campaign tells the story of diligence and hard-work through our Brand Ambassadors, shinning new light on those who feel unseen. This POV was to help the consumer see themselves in the Brand ambassadors whom they respect. The campaign not only showed famous celebrities putting in the extra work behind the scenes, but it also served as an inspiration for the TA.