Fuel Communication
END WATER WAHALA (JINGLE)
Campaign description
Climate change, increased water table, urbanization, etc., are resulting in a steady rise in demand for durable, weather-resistant, energy-efficient, environmentally-friendly, innovative and sustainable building materials. Specifically, high humidity issues are leading to moisture-induced damages on buildings. In response to these problems (such as mold and mildew, efflorescence, corrosion and lack of structural breathability), Lafarge Africa Plc developed the innovative and futuristic Watershield Cement, and requested agency to come up with a campaign for it. Agency developed this exciting and result-oriented sing-song Radio Jingle, as part of a wider communication and marketing mix.
Credits
Writer: Gabriel Faniyan
Art Director: Bayo Owolabi
Creative Director: Olajide Olaoluwa