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Campaign description

In the lead-up to the 2023 elections, we recognized Nigeria's urgent need for change after years of unfulfilled promises and economic challenges. The cost of living had soared, and foreign investments had dwindled. The upcoming elections held the key to national transformation. As 2023 approached, our goal was to ignite Nigerian passion and deliver a powerful message. On Independence Day, we reminded citizens that change lay within their grasp through their Permanent Voter's Cards (PVCs). This card empowered them to remove ineffective leaders. We tackled critical issues, from insecurity to education strikes and debt burdens. Our message resonated with registered and unregistered voters, emphasizing that change depended on utilizing their PVCs

Credits

Copywriter: Ogechukwu Mayrose Agbalugo Lead Art Director: Chukwuma Nebo Art Director: Ahmad Obanoyen Creative Director Copy: Oyindamola Fakile Creative Director Art: Chamberlin Ukenedo Managing Director: Lampe Omoyele Executive Creative Director: Sule Momoh