Bluebird Communications Limited
Ibile-Hub
Campaign description
Task: Agency was tasked to generate an ATL campaign/activation to create awareness for Ibile-Hub, a platform to capture and register the informal sector into tax books of Lagos State in (I-Ikorodu, B-Badagry, I-Ikeja, L-Lagos Island, E-Epe)
Our Response: We created a radio jingle in local languages to reach TA in their lingua tuff.
The jingle was also used at the activation venues all over Lagos.
Credits
CD: Olatunde Ademosu
DCD/CW: Ejiro Edenya