Adeptus Advertising Limited
LEADWAY AGRITECH
Campaign description
At the climax of the Agritech scam in the country, Leadway Assurance had to creatively warn people off vendors who scam farmers and investors of their money using the Leadway badge and name to mislead people that the farms they’re investing in are insured by Leadway Assurance.
The case was on the rise and it birthed this communication using farm animals and produce to warn people to be more vigilant and steer off Agritech scammers
Credits
Creative Director: Bamidele Ariyo
Copywriter: Oladimeji Olushola
Art Director: Mgbeokwi Richard, Bamidele Ariyo
Account Managers Strategy and Planning: Naomi Oni, Tolulope Alawode