X3M Marketing Ideas Limited
Letter to Nigeria
Campaign description
In line with La Casera’s This Is Not A Full Stop campaign, we created a digital film especially for Independence Day. The film was a letter to the country to not give up despite the tough economic situations it was facing which was made even tougher by the global Pandemic.
The film featured a performance by the winner of the highly contested spoken word competition segment of the campaign This Is Not A Full Stop.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Dibia Ifeanyi
ART DIRECTORS: Michael Ekenobi
Brand Management: Fikayo Ogundairo, Temitope Ayeni, Olatomi Kolawole, Olubanke Coker