LIFE ITSELF IS A BLESSING

For so long, Seaman’s Schnapps has been perceived as the brand for the older generation who uses it as a channel to proclaim blessings. However, the younger generation has little or no interest in the brand. The agency was tasked to develop a communication campaign that will appeal, educate, and inspire the younger generation to acknowledge Seaman’s Schnapps as the enabler/conveyor of blessings.