Adeptus Advertising Limited
LIFE SAVER
Campaign description
ACCORDING TO UNESCO, EVERY TWO WEEKS A LANGUAGE DISAPPEARS. This became the launch pad for a campaign on international mother language day.
The campaign was set to warn of the grave danger of not passing down our mother language to the upcoming generation which is apparently being a trend in these times.
The campaign seeks to get people to speak their mother tongue, teach their younger ones and keep it evergreen. It’s our heritage.
Credits
Creative Director: Bamidele Ariyo
Copywriter: Oladimeji Olushola
Art Director: Mgbeokwi Richard
Account Managers Strategy and Planning: Tolulope Alawode, Naomi Oni