MTN 5G Refresh

In response to Airtel's 5G launch, MTN Nigeria executed a bold digital campaign to reaffirm its market leadership. By creatively engaging audiences with interactive ads, compelling testimonials, and strategic social media initiatives, the campaign highlighted MTN's superior connectivity and performance. A Twitter takeover sparked vibrant discussions, while a targeted media strategy significantly increased data purchases from 763.94 million in 2022 to 1.068 billion in 2023. Achieving 35.1 million reach and 65.8 million impressions, the campaign solidified MTN's position as the preferred choice for 5G, driving brand desire and customer loyalty.