MTN Christmas Film- Disconnect to Connect

MTN, Africa’s leading telecom provider, took a bold approach this Christmas, encouraging people to disconnect from their devices and reconnect with loved ones. In the “Disconnect to Connect” short film, MTN urged audiences to give the gift of presence—a message that flips the usual network provider narrative. Entirely conceived by the agency, the film emphasizes MTN’s core value of connection, inspiring people to set aside digital distractions and embrace meaningful moments. The message resonated widely, sparking conversations, amassing over 1.1 million views, and earning more than 20,000 likes on Instagram, reminding us that true connection is ultimately about people.