MTN x Asherkine Mother's Day

In a groundbreaking campaign, We celebrated the unsung heroes of our communities: Nigerian mothers. Partnering with the beloved influencer AsherKine, we created heartfelt surprise-and-delight moments, gifting mothers cash, yellow roses, and shopping vouchers directly into their MoMo wallets. This human-centric approach fostered genuine connections, enhancing brand sentiment and loyalty. By showcasing authentic, emotional reactions through social media, we resonated with audiences nationwide, reinforcing our commitment to uplifting families. The campaign not only elevated brand perception but also drove MoMo PSB adoption, embodying a profound appreciation for mothers and their invaluable contributions to society. A true testament to love and gratitude.