Naija No dey Carry Last

Campaign description

For Nigeria’s 60th Independence celebration, DStv decided to go for something big, THE VERY HEART OF NIGERIANS. The idea was to awaken and celebrate the true Nigerian spirit in a unique way. We needed the perfect message to do just that. The message had to be POWERFUL...Powerful enough to resonate with every Nigerian regardless of ethnicity and cultural differences. And we found one - NAIJA NO DEY CARRY LAST. It was something we always chanted, something we already lived by but had become weak due to our many struggles as a nation. So we decided to reawaken it and in doing so, reawaken the Naija Spirit!

Credits

CHIEF CREATIVE OFFICER: Steve Babaeko CREATIVE DIRECTOR: Mike Miller DEPUTY CREATIVE DIRECTOR: Dibia Ifeanyi WRITER: David Odey, Lynda Nwaizu ART DIRECTORS: Micheal Ekenobi, Samuel Oluwagbemi, Cynthia Umeozulu, Oghenemine Deniran, Peter Elemi-Ecoma Brand Managers: Temitope Ayeni, Damilola Adu, Olubanke Coker