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Playhouse Communication Ltd

National Human Trafficking Awareness Day

National Human Trafficking Awareness Day National Human Trafficking Awareness Day - Image 1

Campaign description

MTN Nigeria's groundbreaking campaign, "Say No to Human Trafficking," tackles a critical social issue affecting women and children in the country. By harnessing the power of social media, the campaign delivers compelling messages like "Child Not Commodity" and "Women Not Assets," urging the public to reject human trafficking. Aimed at millennials and Gen Z, it not only raises awareness but also empowers the audience to take a stand against exploitation. This initiative positions MTN Nigeria as a leader in corporate social responsibility, fostering a deep emotional connection with its community while promoting positive brand affinity.

Credits

Art director: Olumide Adewumi Copy Writer: Chika Chikeka, Aaron Edaki Adeola Omokhudu - Assistant Business Director Michael John - Senior Content Manager Social Media Executive - Aminat Bolaji, Ife-Kristi Ayo-Obiremi Account Manager - Febechi Archibong Account Strategist: Olatunde Ogunsanya Creative Director: Stephen Obalakun