Playhouse Communication Ltd
National Human Trafficking Awareness Day
Campaign description
MTN Nigeria's groundbreaking campaign, "Say No to Human Trafficking," tackles a critical social issue affecting women and children in the country. By harnessing the power of social media, the campaign delivers compelling messages like "Child Not Commodity" and "Women Not Assets," urging the public to reject human trafficking. Aimed at millennials and Gen Z, it not only raises awareness but also empowers the audience to take a stand against exploitation. This initiative positions MTN Nigeria as a leader in corporate social responsibility, fostering a deep emotional connection with its community while promoting positive brand affinity.
Credits
Art director: Olumide Adewumi
Copy Writer: Chika Chikeka, Aaron Edaki
Adeola Omokhudu - Assistant Business Director
Michael John - Senior Content Manager
Social Media Executive - Aminat Bolaji, Ife-Kristi Ayo-Obiremi
Account Manager - Febechi Archibong
Account Strategist: Olatunde Ogunsanya
Creative Director: Stephen Obalakun