Navigators

The Navigators: Background: The year 202o would forever have its reputation precede it. The pandemic ushered in a climate of mass hysteria and anxiety as many lost their lives. And for a country like Nigeria that was already staring at the barrel of an economic gun, the economy felt the heat and the average Nigerian could feel much of it. Politically, it was the same story; a year filled with multiple protests that claimed the lives of many. Students were left in limbo with schools paused and their futures placed on hold. To say 2020 was a turbulent year would indeed be putting it mildly. It was literally a storm In true fashion as the creative power house of West Africa, we needed to, through creativity, provide some succour. Strategy: Our creative strategy was simple. “Let the people see the positives in spite of the chaos which was 2020”, in a way that was distinct to the brand - Noah's Ark. Creative Idea: If there was one thing everyone could agree on, it was that 2020 was the stormiest year the world had experienced in recent memory. The idea was to jolt everyone to find solace in the story of the brand - Noah’s Ark - as we survived the storm, in spite of how deadly it was, as a business and as a family. Execution: Through high definition photography, we created a series of images with members of the agency drenched in water to simulate the aftermath of a struggle with a monstrous storm, but still standing Results: Our results are perhaps best captured not in numbers but more in qualitative metrics such as the talk-ability that was generated both offline and online. From a business side of things, inquiries into what agency did this by people of interest led to new business opportunities for the agency.