X3M Marketing Ideas Limited
New Mums
Campaign description
According to WHO, 13% of women who have just given birth experience a mental disorder, primarily depression. In developing countries, this is even higher. Yet the awareness of this condition is very low in Nigeria. Mentally Aware Initiative (MANI) used Mother’s Day holiday to drive more awareness and conversation around Postpartum Depression.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Dibia Ifeanyi
WRITER: Dibia Ifeanyi
ART DIRECTOR: Samuel Oluwagbemi
Brand Management: Fikayo Ogundairo, Temitope Ayeni