ideas origin media
Nigerian Idol 2024
Campaign description
In a sea of reality shows promising stardom, we needed to make Nigerian Idol truly shine.
To stand out and captivate our target audience, we tapped into the show's profound significance for over 250 million Nigerians who watch and participate in the show.
For us, Nigerian Idol represents a platform that gives participants' voices wings - wings to rise above the noise and shine on the global stage.
The creative campaign's impact was undeniable:
Over 2 million registrations
30k impressions
29.3k reach
Credits
Chief Creative Officer: Israel Obatunde
Business Director: Elizabeth Adesina
Senior Account Managers: Naomi Onih and Patricia Ikoi
Deputy Creative Director (Art): Marvelous Ojo
Deputy Creative Director (Copy): Gift Ukwadinamor
Art Director(s): Joe Omiwole, Samuel Akinrinola, Niniola Olobayo,
Copywriter(s): Ziyadah Edu and Mutmainat Abolore