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Campaign description

Nigerians love their homegrown stories and Nollywood stars, regardless of an appetite for international content, as much as Nigerians travel the world, we always come home at the end of the year. Our Campaign tapped into our insight and served up a metaphor between the Nigerian truth of going home and the fact that Nollywood titles are now home on Netflix. We told the story of homecoming the Nigerian way. Using a multitude of Nollywood stars, showcasing our culture and lifestyle, we journeyed home from various parts of the country to a destination "Home" the national arts theatre

Credits

Copywriter: Sola Mosuro & Baruch Apata Art Director: Jomiloju Onanuga & Damola Shonubi Account Mangager: Busolami Aderemi Deputy Creative Director: Baruch Apata Executive Producer Agency: Funke Adekola Production House: Ark Resources Creative Director: Sola Mosuro Project Manager: Busolami Aderemi Strategist: Chinonso Ezebuiro