dentsuMCGARRYBOWEN Limited
Nollywood is Home
Campaign description
Nigerians love their homegrown stories and Nollywood stars, regardless of an appetite for international content, as much as Nigerians travel the world, we always come home at the end of the year.
Our Campaign tapped into our insight and served up a metaphor between the Nigerian truth of going home and the fact that Nollywood titles are now home on Netflix. We told the story of homecoming the Nigerian way.
Using a multitude of Nollywood stars, showcasing our culture and lifestyle, we journeyed home from various parts of the country to a destination "Home" the national arts theatre
Credits
Copywriter: Sola Mosuro & Baruch Apata
Art Director: Jomiloju Onanuga & Damola Shonubi
Account Mangager: Busolami Aderemi
Deputy Creative Director: Baruch Apata
Executive Producer Agency: Funke Adekola
Production House: Ark Resources
Creative Director: Sola Mosuro
Project Manager: Busolami Aderemi
Strategist: Chinonso Ezebuiro