Nollywood is Ours

Stories are drawn from everyday lives. While we acknowledge the imperfections in our local content, Nollywood stories are a reflection of our everyday lives hence our strong connection to our movies, our stars, our stories. Though not perfect yet, it is ours. Our campaign which doubled as a multi-title launch campaign tapped into this insight and was expressed in a TVC, telling the story of the average Nigerian through the lead characters in Man of God, Blood Sisters, and Glamour Girls. Weaving a narrative that cut across our lived experiences, leading to a human question that resonated with Nigerians.