Olori

When a campaign is successful, maintaining relevance can be challenging. How can you continue from a campaign while keeping the brand's positioning intact? Meet Olori, the breakout star of the brand's animated series, Stronger Together, and the unofficial mascot of Mamador. We drafted Olori into our content strategy and made her the unofficial mascot for Mamador, giving the brand more room to be human and fluid in our content deployment. With her, we broke the brand-audience barrier, embraced trends, joined in on topical issues without putting the brand in harm’s way, and ignited more meaningful engagement with our audience.