X3M Marketing Ideas Limited
One Language
Campaign description
GLO | ONE LANGUAGE
To Africans, dancing is not just dancing. It's a way of expression that naturally pours out of us.
We don't have to know each other personally, but we can communicate with dance effectively.
In simple terms, we all speak dance.
ONE LANGUAGE tells this story of how dance transcends age, gender, status and location, ultimately acting as a common thread that unifies us all irrespective of who we are or where we find ourselves.
Credits
Advertising Agency: X3m Ideas, Lagos, Nigeria
Production Company: WishBones Africa
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Copywriters: Kelechi Uduma, Sandra Igumbor
Art Directors: Sodiq Sheu, Femi Olotu, Promise Eventus, Macdonald Iheme
Brand Manager: Vivian Obiano, Ebere Nwakaozor, Barnabas Isaac, Aderewa Bondefaiye-Owope
Strategist: Dave Obaro Obiuwevbi
Executive Producer: Sugnet Toerien
Director: Mike Brennan
Editor: Robert Odendal
Production Design: Nwankwo Okechukwue
Art Director: Krees