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Imaginarium Marketing Communications

Prayer is good (English)

Prayer is good (English)

Campaign description

Following the continuous drive to educate Access Bank customers and the general public on the importance of staying alert to ATM debit card fraud, this campaign taps into an insight that highlights the TA's inclination towards religious habits. Our approach uses this to craft a message that resonates with the TA, educating them on the possible ways of falling victim to ATM debit card fraud.

Credits

Copywriter - Gift Ukwadinamor Deputy Creative Director - Olayiwola Akerele