IMS Advertising Limited
RADIO LAIF
Campaign description
The average South Easterner is driven by the motivation to achieve at the same time as his peers. Given the hardship and testing nature of the post-lockdown clime, the “Turu Ugo Lota” campaign served as a rallying call for the Igbo consumer to look beyond the challenges ahead and make progress. It sought to remind them of a time when as a people, they were able to overcome and make a name for themselves; when their fathers never gave up, coming from the impossible. It was a commercial that encouraged them to go out and Bring Home the Glory.
Credits
Creative Director- Uzoma Ukah
Copywriter- Benadette Otorho-Alamukii
Copywriter II- Gloria Nnebedum
Music producer- Chimezie David