Ready Up Your Cool

Premier Cools target audience are men who are conscious of their looks and wish to define their place in society as they go along. The Ready Up Your Cool campaign was therefore developed in the form of a call-to-action, suggesting that with Premier Cool, men can show up in their full potential and confidence, feeling prepared and cool for any situation. This campaign was brought to life using a key visual that fully embodied a confident man expressing cool in his way. Our visual shows a well known influencer Elozonam dressed in a simple outfit and sitting on a chair, with a confident poise. This emphasizes the idea that he is king in his own home, his easy outfit also conveys the idea that he’s so confident in himself that he doesn’t need to do too much to let you see that. The visual also shows the campaign message “Ready up Your Cool” in bold and clear print that it is unmissable, with the pack shot being a catalyst for confidence for the modern man.