Robb In, Pain Out Campaign

The execution of the "Robb in Pain Out" campaign was tailored to fit the current digital media landscape. Short skits featuring Robbs newly signed brand ambassador Broda Shaggi were developed and released across social media platforms, targeting audiences who consume bite-sized, engaging content. He had been positioned as Mr Robb, ready to help chase pain away. Each skit featured a relatable pain scenario, from this pretty lady spraining her ankle while walking in heels, to a worker dealing with back pain from lifting heavy boxes and a child struggling with nasal congestion. These skits seamlessly integrated Mr. Robb introducing Robb to these need cases. The use of easily consumable, entertaining content ensured that the messages stuck with the audience, leading to higher engagement and brand recall.