Imaginarium Marketing Communications
Staying Alive Together
Campaign description
In 2020, the world shut down due to COVID-19. CACOVID, spearheaded by CBN but in conjunction with top institutions and other captains of industry, was formed. The agency swiftly created a full brand identity, as well as an integrated campaign and branded merchandize, ensuring that communication trickled down to not just the grassroots but in major local languages and sign languages for the visually impaired and deaf individuals. Making it an inclusive campaign.
Due to effective communication, CACOVID successfully raised over N40bn to fight Covid, received commendations from President Buhari in February 2023, and received recognition internationally as well.
Credits
ECD - Jay Chukwuemeka
Art Direction - Wola Akerele/Jay Chukwuemeka
Copywriter - Emeka Otoba