Suicide Notes

Nigeria has the highest suicide rate in Africa and the sixth globally. But most people who commit suicide don't talk about their struggles and their loved ones usually find out about it from their suicide notes. To encourage troubled people to speak up and get professional help, we used real suicide notes to create a striking visual campaign that ran on press & OOH. Immediately after the campaign was launched, the NGO Mentally Aware Nigeria Initiative (MANI) recorded a spike in the number of phone calls and direct messages on social media from people who were contemplating suicide.