The Bigger Picture

The goal of World Malaria Day is always to remind the public about malaria and how we can all work to eradicate it. But 2020 was different, the only thing people cared about was the coronavirus, and rightfully so. The problem for Malaria UK was two fold: We needed to find a way to talk about the grave importance of not losing sight of the dangers of malaria in a world where the only relevant information people sought was Covid. Even though malaria is a deadlier disease, we also needed to find a smart way of communicating the danger malaria still poses without minimising the threat of a corona-inspired global pandemic.