X3M Marketing Ideas Limited
The Bigger Picture
Campaign description
The goal of World Malaria Day is always to remind the public about malaria and how we can all work to eradicate it. But 2020 was different, the only thing people cared about was the coronavirus, and rightfully so.
The problem for Malaria UK was two fold:
We needed to find a way to talk about the grave importance of not losing sight of the dangers of malaria in a world where the only relevant information people sought was Covid.
Even though malaria is a deadlier disease, we also needed to find a smart way of communicating the danger malaria still poses without minimising the threat of a corona-inspired global pandemic.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Anthony Eigbe
WRITERS: Anthony Eigbe, Olumide Aganga, Kelechi Uduma
Digital Strategists: Dele Bandele, Sidiq Rufai
ART DIRECTOR: Lai Boboye, Sam Olorundare
Brand Managers: Fikayo Ogundairo, Temitope Ayeni, Rereloluwa Adetimehin