7even Interactive Limited
The Hero’s Walk: Documentary on the Igbo Apprentice System
Campaign description
The client requested for a piece that would clearly delve into one of the legacies of the Igbo People, community and wealth-building through entrepreneurship and the Igbo Apprentice System, as a way to provide insight to consumers and a global audience about its history, how and why this system works and what the larger community can learn from it.
Credits
CEO: Taiwo Agboola
CD: Ndukwe Onuoha
Copywriter: Nduka Dike, Folakemi Onipede
Art Director: Jide Akinlabi, Marc Olajuwon, Emeke Ugbaja
Brand Managers: Yemisi Ode,Adedotun Ajibade
Strategist: Eneyi Obi