Nitro 121 Limited
The Non-Judgmental Page(A bonfire experience)
Campaign description
Over 30% of men experience depression, with 9% facing daily anxiety. Men's suicide rates are alarmingly 3.56 times higher than women's. Societal pressures compel men to hide their emotions due to stigma. "The Bonfire Experience" offers a safe haven for men to gather, share, and express. Each man receives a blank book to write their thoughts and emotions, fostering vulnerability without judgment. These notes are ceremoniously burned in a bonfire, providing catharsis.
Credits
Lead copywriter: Daniel Osho
Assistant copywriter: Uduehi Sheila
Moderator: Wayne Samuel
Supporting Copywriter: Mayrose Agbalugo
Managing Director: Lampe Omoyele
Executive Creative Director: Sule Momoh
Creative Director Copy: Oyindamola Fakile
Creative Director Art: Chamberlin Ukenedo
Director: Ozor Uche aka creative nerd
Production manager: Joan Yakubu
Cinematographer: Dede Ogheneovo
Camera Operator: Sule Nasiru Ogebe
Gaffer: Ajibade Sunday