The Phoenix Project

In Nigeria, there has been an increase in the rate of unemployment and underemployment to a staggering 33% in 2022. Prior to the launch, the agency built the brand from scratch, creating an identity and strategy. Following the successful launch of the project, we ran a 3 months awareness campaign via traditional and digital media channels with the objective of driving traffic to the Phoenix website and increasing the number of registrations on the site. The campaign garnered nearly 6000 registrations at the end of the campaign period, accounting for over 100% of the set KPI