X3M Marketing Ideas Limited
To Dance with Love
Campaign description
GLO | TO DANCE WITH LOVE
In 2006, Dr. Kafayat Oluwatoyin Shafau, popularly known as "Kaffy" led her dance group to break
the Guinness Book of Record for "Longest Dance Party" after they danced for 55hours and 40minutes.
That was one of the highlights of her illustrious career. However, people know very little about her arduous journey to the top.
So, how do you use the story of a pioneer in the African dance scene to inspire the next generation of dancers? You let her tell her story in her own words.
"To Dance With Love" is Kaffy's beautiful love letter to dance, detailing her ups, downs and in-betweens on her journey to becoming the force that she is today. Aside from featuring in the ad, she also played a pivotal role in delivering the story, including her actual daughter and sister having cameos in the commercial.
Credits
Advertising Agency: X3m Ideas, Lagos, Nigeria
Production Company: WishBones Africa
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Copywriters: Kelechi Uduma, Sandra Igumbor
Art Directors: Sodiq Sheu, Femi Olotu, Promise Eventus, Macdonald Iheme
Brand Manager: Vivian Obiano, Ebere Nwakaozor, Barnabas Isaac, Aderewa Bondefaiye-Owope
Strategist: Dave Obaro Obiuwevbi
Executive Producer: Sugnet Toerien
Director: Mike Brennan
Editor: Robert Odendal
Production Design: Nwankwo Okechukwue
Art Director: Krees