TURU UGO LOTA - THE PROGRESS JOURNEY

Turu Ugo Lota, the prequel, was about a people's determination to overcome despite all odds. In this sequel, our storytelling focuses on the "pioneer" in a typical Southeastern home. One who ventures into the world, away from the familiar comfort of home to find his own path and make his own fortune. The "Progress Journey" tells the story of Ebube, a young man who sets out to bring home the glory. It is a progress story that reinforces our campaign and inspires consumers through the “hustle” journey of an enterprising pioneer.