VTC, Value The Craft, Value The Craftsman

To survive as a creative in Nigeria requires a lot of effort; they have to put in the time, resources, imagination and software subscriptions. And despite people knowing this, their craft is taken for granted. Clients almost want free creative services and completely ignore the fact that like every other profession, effort, time, and resources are put in to get the best delivery. How do creatives position themselves and their profession as valuable? How do they make people understand that they always have to pay for their value offerings (work, time, effort and resources) every single time they demand creative services.