We have Met Before

The “We’ve Met Before” campaign began from the insight that many people in the brands’ target audience had used Accelerex services (POS Machines) without knowing they were doing so. They had even collected receipts with the brand’s logos but had never noticed. The ubiquity of Accelerex’s POS machines and their payment support to many online retailers and leading banks drove this truth home – “We’ve met before, but you just didn’t know it.” Bimbo Ademoye, a well-known and loved Nollywood actress and Influencer with a ‘girl next door’ vibe was cast as the face of the campaign.