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Campaign description

Our film was shot in a black-and-white frame as monochromaticity depicts a subtle sense of balance and resonates more with the emotions of audiences. We captured the responses from a fictional family spanning from the wife to the son, and mother of a man, answering an off-screen question – who is a real man? Their responses are interspersed with quick cuts to the man in question as we see him absorb the weight of responsibility. In a moment before the end, we see his composure crack, but it's quickly restored, showing creatively how men build a wall to hide their true emotions.

Credits

Chief Creative Officer: Oje Ojeaga Chief Operations Officer: Idiareno Atimomo Head, Brand Management - Frances Okoruwa Writers: Oje Ojeaga, Glory Duruem Art Director: Olawale Ogunsulire Producer: Shayo Oke Director - Abiola Oke