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Campaign description

The script was written to be simple yet powerful, telling the story of what it means to be a man through the lens of family expectations, as this is the part of society that tends to look up to men the most. The script placed heavy emphasis on the subtle, often overlooked burdens placed on men, and rather than use grand gestures or complex scenarios, the writing zoomed in on the everyday moments that accumulate into deep emotional strain Executed as a video shot in black and white & delivered by a fictional family each answering the question, “What makes a real man?”

Credits

Chief Creative Officer: Oje Ojeaga Chief Operations Officer: Idiareno Atimomo Head, Brand Management - Frances Okoruwa Writers: Glory Duruem, Oje Ojeaga Brand Manager - Etherberth Agbekimi Creative Director - Olawale Ogunsulire Producer: Shayo Oke Director - Abiola Oke