Up in the Sky Limited
WHO IS A REAL MAN
Campaign description
The script was written to be simple yet powerful, telling the story of what it means to be a man through the lens of family expectations, as this is the part of society that tends to look up to men the most. The script placed heavy emphasis on the subtle, often overlooked burdens placed on men, and rather than use grand gestures or complex scenarios, the writing zoomed in on the everyday moments that accumulate into deep emotional strain
Executed as a video shot in black and white & delivered by a fictional family each answering the question, “What makes a real man?”
Credits
Chief Creative Officer: Oje Ojeaga
Chief Operations Officer: Idiareno Atimomo
Head, Brand Management - Frances Okoruwa
Writers: Glory Duruem, Oje Ojeaga
Brand Manager - Etherberth Agbekimi
Creative Director - Olawale Ogunsulire
Producer: Shayo Oke
Director - Abiola Oke