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Campaign description

Everybody gets a day off on Workers’ Day but some people just can’t afford to take a break. For Worker’s Day this year, La Casera decided to show the chaos that would ensue if some workers decided to take their deserved break, thus honouring their non-stop effort.

Credits

Advertising Agency: X3M Ideas, Lagos, Nigeria Chief Creative Officer: Steve Babaeko Executive Creative Director: Mike Miller Creative Director: Anthony Wolve Deputy Creative Director: Kelechi Uduma Head Of Design: Abisoye Odewole Art Directors: Moses Afenikhena, Pishon-Boboye Olayiwola, Owolabi Ogunkoya Copywriters: Chinonso Ezugworie, Mabayomije Akinyemi Brand Managers: Oluwadamilola Agbajor, Blessing-Adata Jaja