World Milk Day — LAIF Awards

Campaign description

Create an engaging World Milk Day campaign to bolster Arla Dano's brand equity and endear consumers. Building on our "GO FOR IT" initiative, we seek to inspire Nigerians to persevere. Our emotional message underscores the abundance of opportunities for those who seize them, akin to maximizing milk's benefits in meals. Starting June 1st, we shifted from an emotional to a functional approach, encouraging fans to embrace milk for enhanced meal enjoyment. "Milk It" represents seizing life's chances and savoring Dano milk to the fullest. Join us in making World Milk Day memorable.

Credits

Lead Copywriter: Ogechukwu Mayrose Agbalugo Copywriters: Oyindamola Fakile Lead Art director: Chamberlin Ukenedo Art Director: Ayodeji Akinwande Head of Production: Divine Nnadi Managing Director: Lampe Omoyele Executive Creative Director: Sule Momoh Creative Director Copy: Oyindamola Fakile Creative Director Art: Chamberlin Ukenedo Business Director: Cyril Nwaoha Lead Brand managers: Kehinde Adollo, Temitope Taiwo Brand manager: Victor Anyanwu Strategy Director: Joachim Atunwa Strategy: Rolayo Williams Production team: Alp360