#WorldNoTobaccoDay Ad

The theme for the #WorldNoTobaccoDay2020 was #TobaccoExposed. The W.H.O. wanted to debunk myths and expose devious tactics employed by Tobacco companies. This objective was to help people understand the tactics used by the tobacco industry to sell these products The copy and the artwork dovetail to show smoke at the end of a flattened heart rate which indicates death. No matter how slowly, tobacco kills! The message is potent, yet simple and it packs a healthy, humanitarian punch. The work was widely commended amongst health experts, advertising professionals, the client and the general public.